The Ultimate Fashion Brand Playbook [eBook]

The Ultimate Fashion Brand Playbook is your go-to guide for understanding how the fashion business really works. Instead of confusing jargon, it gives you simple explanations of 100+ key fashion and branding terms, from MOQ and tech packs to break-even point and guerrilla marketing.

Each concept comes with real brand examples (Zara, Urbanic, Sabyasachi, Supreme etc.) and step-by-step explanations so you immediately know how to apply it to your own brand. You’ll learn how to build your brand identity, plan collections, work with manufacturers, price products correctly, manage inventory, and promote your brand with impactful storytelling and marketing strategies.

The book also includes practical tips, mindset reminders, and common mistakes to avoid, making it incredibly useful for fashion students, new D2C founders, and small boutique owners.

Use it as a daily reference and build your fashion brand with clarity and confidence.